Lauren McDonagh-Pereira
Lauren McDonagh-Pereira is a photographer from Massachusetts, USA. She captures the beauty of the world around her, favoring Nikon cameras and lenses. She is drawn to shooting landscapes, wildlife, flowers, and people enjoying time together.
Why Every Artist Should Use Pinterest to Organize Their Twitter Feed (2023)
A Guide to Using Pinterest to Organize Tweets for NFT ARTISTS
Twitter is a great resource for NFT artists to share their work and connect with the NFT community. However, Twitter is an RSS feed. Tweets only have a shelf life of a few hours before they disappear into the chaos of Twitter’s massive feed. It can be extremely difficult for artists to keep track of the important Tweets that were created to show off their portfolios. This is where Pinterest can step in and help keep your curated Tweets organized.
As an NFT artist, I am an avid user of Twitter. Throughout 2022, I built a strong community of artists, creators, and NFT enthusiasts on the platform. (Learn how here). I Tweet, Retweet, and Quote Retweet hundreds of times each day. In my ten months of regularly using the platform, I have racked up over 46k Tweets.
To keep track of all of these Tweets, I used Twitter Moments. Twitter Moments were a feature on the social media platform that allowed users to curate and showcase a series of tweets around a particular theme or event. As you can probably guess by my use of the past tense, Twitter abruptly discontinued Moments in December 2022 without any warning.
I was devastated by the loss of Twitter Moments. I had spent countless hours creating a Twitter moment for each of my NFT collections. Whenever I introduced a new NFT piece for the first time, or Tweeted out a collage or video about NFTs, I would save that Tweet to a Twitter Moment created specifically for that NFT collection.
I would visit my Twitter Moments regularly when I wanted to retweet a piece, when I wanted to share a piece while speaking in a Twitter space, if I wanted to refer a potential collector to the complete collection, and when I needed to quickly find and download a compressed image of one of my art pieces. My Twitter Moments were meticulous and invaluable, and I woke up one morning to find that they were simply gone.
After a morning of panic and despair at the loss of my precious Twitter moments, I realized that I could use Pinterest to make sense of the tangled mess that is my Twitter feed. I’ve discovered that Pinterest is a powerful organizational tool for artists who share their work on social media. I strongly believe that every artist should be on Pinterest to keep their social media presence organized.
Keep reading to find out why.
Disclaimer
Before we get into it, please consider a few quick DISCLAIMERS.
- I am not a financial advisor, an art expert, a lawyer, or an accountant. Always do your own research before purchasing NFTs and never spend money that you cannot afford to spend.
- This post represents my personal opinions and is NOT financial advice.
- I am an NFT artist. At the time of posting, I have works minted on the Tezos and Ethereum blockchains. Links contained in this article may point to my own minted NFTs or may point to the NFTs of other artists that I have collected from. If you choose to collect NFTs referenced in this article, I may earn money from your purchase.
Pinterest to the Rescue
Pinterest is a visual bookmarking site for exploring hobbies and niche interests. Users create “boards” on specific topics and then use those boards to share collections of images. Pinterest users can share images to their boards from other websites, or they can upload their own images directly to Pinterest.
Pinterest is a perfect platform for sharing and displaying art, and every artist should at least be using it passively. When most people think of Pinterest, they think of it as a site for finding inspiration for party planning, fashion, home decor, and DIY projects. Pinterest is also the perfect place for NFT artists to share their work and organize their social media posts.
Why I Love Pinterest for Organizing My Twitter Account
I have been using Pinterest to organize my Tweets from Twitter for about a month now and I love it! I have created a Pinterest board for each of my NFT collections, a board to keep track of NFT Community Art Shares, a board to organize my longer Twitter threads, and a board to keep track of inside jokes within the NFT community.
Now when I need to retweet an older Tweet, or want to share a piece of my artwork in a Twitter space, I hop over to the Pinterest app on my phone, and quickly find the exact Tweet that I am looking for. It’s not a perfect solution, because it does require using two different social media apps, but Pinterest does make a handy substitute for Twitter Moments.
How NFT Artists Can Use Pinterest to Organize Their Twitter Accounts
Setting up a new Pinterest account is easy, and its the hardest part of this process. Don’t worry! I am not asking you to manage a whole new social media profile. Once you set up your Pinterest account, you will be able to passively pin your Tweets to your Pinterest boards, and not worry much about it.
If your goal is to use Pinterest as a way to curate and organize your NFT art Tweets, you will not need to spend much time on the platform. You will only have to visit Pinterest when you need to retrieve one of your Tweets to share it.
Step-By-Step Guide to Creating a New Pinterest Profile
Note: This portion of the article includes detailed instructions for creating a new Pinterest account using a desktop computer. The process may look a bit different on a mobile device.
Step 1: Go to Pinterest.com on a desktop.
If you do not already have a Pinterest account, you will have to sign up for one. Head over to Pinterest.com and locate the Sign Up button.
Step 2: Create your Pinterest profile.
Enter your email address, create a password and enter your age.
I recommend using the same email address that your Twitter account, and other social media accounts are connected to. This will make it easier to save your social media posts to your Pinterest boards later.
Step 3 – Create your Pinterest profile name.
You will be asked to type in a name to display at the top of your Pinterest profile.
Your Pinterest name can be up to 30 characters long. Use the extra characters to add some relevant keywords that will make it easier for other Pinterest users to find your profile.
I strongly recommend that you set up your Pinterest profile to mirror your Twitter profile. Use the name you have listed on Twitter as the beginning of your Pinterest name.
In the example below, I have created a new Pinterest account for the @TezTunas artist community. My Pinterest name starts with “TezTunas”, which is formatted to look like our account name on Twitter. I then used the extra space to add the keywords “Tezos NFT Community”.
If anyone searches Pinterest for those keywords, my new profile should pop up in the search results.
Step 4: Select your demographics and choose some interests.
After you have submitted your new Pinterest name, the app will ask you to self-identify your gender and age.
You will then need to choose at least 5 broad topics that interest you. These interests will be used to populate your feed. If you are only using Pinterest as a cataloging tool, and don’t plan to scroll it often, just pick any 5 topics related to art and move on.
Step 5: Download the Pinterest app to your phone.
The final step is a request for your to download the app to your phone. You can scan the QR code now, download the app, and log in with your new credentials.
Step 6: View your Pinterest feed.
You are done creating a new Pinterest account! The site will lead you to your home feed which will be filled with visual pins related to the 5 broad topics you chose during step 4.
The hard part is over. You are now ready to create Pinterest boards and start organizing your Tweets.
How to Create Pinterest Boards to Organize Your Tweets
Note: This section of the tutorial explains how to create a new Pinterest Board from a desktop computer. The process may be slightly different on a mobile device.
Now that you have created your new Pinterest profile, you are ready to create your first Board so that you can effectively curate your most important Tweets.
Step 1: Find your Pinterest profile.
From the Pinterest home page, you can navigate to your profile by finding the small circle with the first initial of your Pinterest name in the top right corner of the desktop site.
Click on this circle and you will be led to your Pinterest profile.
Step 2: Create a new Pinterest Board.
Once you are on your profile, you will see a little + sign at the bottom right corner of the desktop site. Click on this symbol and then select “Board” from the options on the pop-up menu.
Step 3: Name your new Pinterest Board.
Give your board the same name as one of your NFT collections, and then add a few key words so people will know what your collection is about and can find your board using Pinterest’s search feature.
In the example below, I named the board “Tezember 2022 – Holiday Tezos NFTs”. “Tezember 2022” is the name of a Tezos community event that is being run by the @TezTunas for December 2022. In this board, I plan to pin Tweets that community members have shared to showcase the NFTs that they created for this event.
I added the words “Holiday Tezos NFTs” as a short description, so curious people outside of the TezTunas community will stumble upon this board and see some of the top notch art that has been minted for the event.
Click “Create” and you are done. You have a brand new Pinterest board for your NFT collection and you can now search for relevant Tweets to save.
Step 4: Optimize Your Board for Pinterest Search Results
Step 4: Start pinning to your Pinterest Board
Congratulations! Your new Pinterest Board to organize important Tweets about your NFT collection is complete. It’s time to head back to Twitter and start pinning.
How to Save Important Tweets to Your Pinterst Boards
Note: For this section of the guide, I am going to switch over to using my mobile device. As an NFT artist, I spend a lot of time using Twitter on my phone, so it makes sense to do most of my Tweet curation on my mobile device.
You have finished the hard part of setting up a new Pinterest profile and creating a new Pinterest board. From here on out, you will just be cataloging your Twitter content as Pinterest pins so that you can access your Tweets as needed.
Step 1: Make sure both Twitter and Pinterest are downloaded to your mobile device.
Log into the Twitter account that you use for your NFT art, and log in to the new Pinterest profile that you will be using to catalogue your Tweets about NFT art.
Step 2: Open the Twitter app on your phone, go to your profile, and find a Tweet that you want to save to Pinterest.
Step 3: Find the < symbol with three bubbles at the bottom right corner of your Tweet and select it.
Step 4: On the pop-up menu, find the middle section titled “Share with Community” and select the “Share via…” option.
Step 5: Find the bar at the bottom of your screen that displays all the apps on your phone that will accommodate Tweet sharing. Scroll through these options until you find “Pinterest” and click on it.
Step 6: A new pop-up menu will appear that asks you to “Pick Images”. Any image associated with this Tweet, such as the profile pictures of commenters, or images that may have been posted in the comments will appear as options. Make sure that you choose the main image that your Tweet was meant to highlight.
Step 7: Choose a board to pin your Tweet on Pinterest. If you only have one board, your choice will be easy. If you already have multiple boards, scroll down until you find the Pinterest Board that you created to store Tweets about your NFT collection.
Step 8: Simply tap on the correct Pinterest Board, and your phone should automatically open the Pinterest app to your Pinterest home page. At the bottom of the screen, you should see a message that reads “Great New Pin!”.
Step 9: If you tap on “See Pin”, the Pinterest app will take you to your new pin. You will see that Pinterest has included the image you selected, your Twitter user information, and the text of your Tweet into the meta data of the pin.
Step 10: Bam! Your Tweet is Pinned! If you, or anyone else, selects “Read it” on the pin, they will be taken right back to your original post on Twitter.
How to Use Pinterest To Find Pinned Tweets
Note: This section of the tutorial includes detailed instructions for finding cataloged Tweets as Pins using the Pinterest and Twitter mobile apps. The process may differ on a desktop computer.
Step 1: To find an older Tweet that you catalogued as a Pin, open the Pinterest app on your phone, and click on the circle in the bottom right corner containing your profile image.
Step 2: Scroll through your Pinterest Boards until you find the Board for the NFT collection that you are looking for.
Step 3: Scroll through the Pinterest Board until you find the image of the Tweet that you want to revisit, and click on the image.
Step 4: Select “Read It”, and you will be sent to your original Tweet on the mobile version of Twitter’s desktop site.
Step 5: Select “Open App” and your phone will open Twitter’s mobile app to the exact Tweet that you were trying to retrieve.
You can now retweet, share, or post that original Tweet anywhere on the internet and you didn’t have to spend any time scrolling though your Twitter media tab to find it! How great is that?
Bonuses to Using Pinterest to Catalog Your Tweets
Now that you are busy cataloging Tweets about your NFT collections on Pinterest Boards, you are not only more organized and ready to share older, important Tweets in Twitter spaces, you have also shared your art with a new audience.
While Twitter was created for communication about news and current events. Pinterest was created to share images and ideas for hobbies and niche interests. Pinterest has a diverse user base, with people of all ages and backgrounds using the platform to discover and share ideas and inspiration.
Pinterest users are more likely to be American, female, and under the age of 35, than users on other social media platforms.
On Pinterest, users can “repin” images from other Pinners’ Boards. If someone comes across the pin you just created for your Tweet about your NFT art, and they like the image, they can repin it to a Pinterest Board of their own. This will give you Tweet greater reach, as anyone who repins your pin will be linking directly back to your Tweet and your Twitter profile.
By taking the extra step to pin important Tweets to Pinterest Boards, you get to enjoy the benefits of sharing your work to two distinct social media communities with only a few extra clicks.
Twitter organization and social media marketing, all in one! How great is that?
Conclusion
Now that you know why and how NFT artists can use Pinterest as a tool to organize their Twitter feeds, will you create an account?
If you already have an account, will you start using it for your NFT Tweets?
Let me know in the comments below!
Don’t forget to follow me on Twitter and Pinterest to see how I use both as tools in my NFT marketing toolbox.
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MEET Lauren McDonagh-Pereira
Lauren McDonagh-Pereira is a photographer from Massachusetts, USA. She captures the beauty of the world around her, favoring Nikon cameras and lenses. She is drawn to shooting landscapes, wildlife, nature, and people authentically enjoying life.
